s t o r y c r a f t
“Stories - individual stories, family stories, national stories - are what stitch together the disparate elements of human existence into a coherent whole. We are story animals.”
— Yann Martel
what is a story ?
more than just a pretty picture
Every story is important no matter how great or small, even especially yours.
At Pacific Story we create moments that matter via connections not transactions and that’s the premise of our story.
Sophisticated story craft takes more than big words, a fancy camera and a lot of followers. Visual language is more than composition and mechanics. A narrative is more than a beginning, middle and end.
Multidisciplinary Words and images are our tools, currency and identity.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“You don’t make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.”
— Ansel Adams
so, how do you like it ?
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QUICK & DIRTY
t h e h e r o s h o t
Perfect for media; social and traditional.
Nowadays, a story can live and die on socials or in any given news cycle. When time is of the essence, or if the space is competitive, quality and creativity are key to cut through.
Is it sexy, shocking, trending? Do you want it to be?
Boost your engagement with impactful content creation. We’ll set the trend, not follow it.
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SLOW & INTIMATE
s o c i a l d o c u m e n t a r y
Perfect for features and personal keepsakes.
This story is an asset with a long shelf life.
Document a journey, and creates an artifact to
Widely acknowledged as the pinnacle form of photography, social documentary amplifies the voice unheard, the story untold. It reveals the extraordinary inside the ordinary and teaches us about ourselves. Adding to the bank of human knowledge, this story is a precious gift to and from humanity and, it’s my favourite!
In a process of co-creation, we make this work together. We remove the photographer-subject dichotomy and become partners, equally invested in the story.
Evergreen content never ages, only matures in value over time.
Long-form documentary,
It’s about discovery for me and revelation for you. Let’s get to know each other… It’s personal.
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DEEP & MEANINGFUL
p r o j e c t w i t h a p u r p o s e
Perfect for campaigns and editorials.
Want to change the world? Me too!
This story will package up clear objectives, deliver multiple outputs and drive the big, juicy outcomes for your cause, brand or organisation.
Visual language is one of the most effective and powerful tools we have to evoke emotion and induce social change. Let’s achieve meaningful and measurable results with creativity and quality storytelling.
I’ll work to a brief or collaborate with you from start to finish; from simple shot lists to comprehensive communication strategies.
“Humans think in stories, and we try to make sense of the world by telling stories.”
Yuval Noah Harari
